ABC Glofox Q1 2025 Product Review: Our Major Feature Releases 

At ABC Glofox, we’re always working to give fitness business owners more power, more clarity, and more control. Of course, Q1 of 2025 was no exception for us. 

From streamlined workflows to smarter reporting and frictionless payments, every update this quarter was built with one goal in mind: helping you grow a stronger, more successful fitness business. 

Whether you’re looking to deepen member relationships, optimize your operations, or unlock new revenue streams, there’s something in here for you. Let’s dive into the features that can help your fitness business scale sustainably.

1. Member App 

Self-Serve Consecutive Membership Purchases 
Frictionless membership renewals for members. 

Members previously had to wait for expiration or seek staff assistance in renewing memberships. Now, members can renew or pre-purchase memberships directly from the Member App and Web Portal. 

Effortless renewals: Empowers members to renew early, unlocking new revenue opportunities for studios. 
Optimized workflow: Reduces staff workload by eliminating manual renewal requests. 

Simplified Cancellation Experience for Members 
Streamline cancellations and boost member experience 

This feature allows users to enable a simplified cancellation experience for their members. Along with adhering to the click-to-cancel ruling by the FTC, this also improves user experience and business reliability. 

Streamlined Cancellation Workflow: Make it simple for users to create compliant cancellation processes for members 

Differentiate Expired and Cancelled Members 
Tailor messaging and next steps based on how a member churns 

This release splits the existing Member Expired workflow into two separate workflows: Member Expired and Member Cancelled, enabling you to tailor their win-back campaigns based on how a member has churned. 

Intuitive User Experience: Users will now enjoy a more personalized messaging experience after membership expiration 
Boosted Member Retention: Business owners can now provide a more effective member retention workflow and tactics through the ABC Glofox app.

2. Reporting and Analytics 

Lead Source Reporting 
Better Understand Your Customers and Sales Funnel. 

This reporting feature gives you a centralized ability to create and manage lead sources and track their performance. Now you can enjoy a more targeted and efficient marketing and sales campaign with: 

Engaging Lead Outreach: Create more targeted messaging based on the customer’s journey 
Boosted Efficiency: Adjust marketing spend based on channel performance 

Insurance Tab Enhancements 

 Maximize Opportunity With New Insurance Enhancements 

Price per Visit and Monthly Caps are now available within the Member Table and Total Days Visited Table.  We’ve also introduced a new visual display of accrued member value over the past four months. (Visits Report > Insurance Tab) 

Actionable Insights: Simplified access to revenue attained and outstanding balances for insurance members.  

Improved Usability: Drill down into specific columns within our four-month trend visualization. 

3. Our Top CRM Innovations

Amplify is now ABC XLerate 
Full lifecycle CRM built for fitness 

Initially the same functionality as Amplify, ABC XLerate will grow to include other CRM capabilities we’ve been investing in such as task management, lead management, and advanced segmentation. 

You can learn all about ABC XLerate below 

Show Message Details for Sent One-Off Email Campaigns 
Improved visibility into sent emails 

Previously, users couldn’t see sent emails, making it hard to verify messages or resolve disputes. This feature displays sent email campaigns for review and reuse, allowing you to easily track sent emails and previous interactions with members. 

Clearer Insights: Full visibility of sent emails setting and content, ensuring clarity and confidence in communications. 
Improved Record Keeping: Easily troubleshoot email disputes and reuse content for future campaigns.

1:1 Emails Through Member Dashboard 
Improved visibility into sent emails 

You can now easily send emails, SMS, and push notifications to individual members through their member profile in the ABC Glofox app. This makes it easy to individually reach out to members who may be at risk of churning or need extra information.  

Streamlined Workflow: Easily notice when a member needs an extra touchpoint and send your message in just a few clicks.  

Task Outcomes – Update a Lead’s Status 
Streamlined Task Completion 

Previously, operators had to manually update lead statuses separately, leading to inefficiencies and inaccurate record-keeping. This update allows operators to update a lead’s status when completing a task, with optional prompts for membership purchases. 

Save Time and Reduce Context Switching: Make status updates directly upon task completion. 

Task Outcomes – Log an Interaction 
  Keep tabs on member interactions 

When a user completes a task, a modal appears allowing them to log the interaction on the member profile. This saves them from having to separately log the interaction on their profile, saving them time and reducing error rates. 

Optimized Workflows: Save time and reduce context switching when completing tasks 
Improved Insights: Increase data accuracy by encouraging proper record-keeping

Task Outcomes – Create a Follow up Task 
Stay Organized and Informed on Tasks 

When a user completes a task, a modal appears asking them if they would like to create a follow up task. This significantly improves the user experience and reduces time spent switching between dashboards. 

Optimized Workflows: Save time and reduce context switching when an additional task is required 
Stay On Top of Follow Ups: Promote creating the next task immediately to help your team stay on top of engagement with leads and clients 

Better Member Outreach: Keep your members better engaged and informed. 
Improved Sales Effectiveness: Experience more effective lead targeting and communication. 

New Merge Tags for Customer Comms 

Simplify Comms From All Locations 

Now, users can create dynamic tags within SMS, email, and push notifications sent from the ABC Glofox platform. This allows them to create a more dynamic messaging workflow for different audiences, locations, and lead stages. 

Improved Efficiency: Merge tags save users time in creating audience messages. 
Advanced Messaging: Tagging allows for a more personalized communication strategy. 

4. Operator Experience 

ProApp: Edit Membership & Joining Fee Prices 
Empower your staff with real-time pricing control 

Previously, instructors and sales teams lacked the ability to adjust prices or discounts instantly, causing delays in closing sales. This feature makes it simple to edit prices, discounts, and fees directly in the ProApp. 

Increased Efficiency: Give staff the ability to adjust pricing instantly. 
Mobile-forward: Reduce reliance on desktop dashboards. 

Cancellation Reasons 
Gain actionable feedback to improve retention 

Admins and Receptionists can now add a cancellation reason when they cancel a subscription on a contract membership with an end date. 

Actionable Feedback: Optimize operations and class schedules based on recurring cancelation reasons. 
Training Opportunities: Gain more visibility into how staff can upskill. 
Happier Members: Improve retention with existing and future customers. 

5. Payments

Google & Apple Pay for Product Purchases 
Streamlined payments for your members  

Currently in beta, this feature allows you to receive payments for product purchases through Google and Apple Pay. 

Alongside the convenience of these new payment methods for customers, this new flow also has benefits to regular card payments too, allowing 3D Secure authentication to be performed during the transaction flow itself without any need for authentication emails, helping to further reduce friction. 

Improved User Experience: Members have more options to pay the way they want 

Future Capabilities: We’ll be unlocking even more payment methods in the future as well as supporting the use of these payment methods for purchases such as Memberships 

Credit pack purchases are now processed via the new checkout flow in Dashboard, moving away from the previous legacy flow. Among other key benefits this unlocks the ability to pay for credit pack purchase using the POS Terminal as a payment method option. 

Improved User Experience: Credit pack purchases now benefit from all the UX/UI improvements that the new checkout brings including clearer UI, Summary page, quick actions, etc. 

In-person payments: Credit pack purchase can now be paid for using the POS Terminal, unlocking in-person card payments, contactless payments and wallets like Apple Pay and Google Pay.

Maintenance Fees 
Enhance Memberships With Maintenance Fees 

You can now charge maintenance fees that begin being charged a short period after the initial sign up and are charged on a recurring basis thereafter, independently of the membership subscription billing. This allows you to cover any overheads that may not be included in memberships such as maintenance, facilities, or equipment upgrades. 

Maximize Revenue: Collect more revenue from your paying members. 
Streamline Collections: Automatically charge members additional fees. 

Gift First Period and Pro-Rated Memberships 
Increase Successful Checkouts With Pricing Updates 

Pro-rated Memberships: Members will now see the correct amount due today in their carts with the label “Prorated price.” 
Gift First Period: Memberships that start with a free period will show no cost in the cart with the label “First period is free”, with subsequent subscription fees displayed for clarity. 

Clearer Pricing: Final checkout price is now reflective of actual price to pay today. 
Improved Checkout Experience: Minimize pricing-related inquiries and decrease transaction drop-offs. 

2025 and Beyond With ABC Glofox 

These updates are just the beginning. At ABC Glofox, we’re committed to building the tools that empower you to lead, grow, and thrive in a competitive fitness landscape. 

Whether you’ve already explored these features or you’re just getting started, our team is here to support you every step of the way. Got questions or ready to take things to the next level? Book a demo or explore our resource hub for more insights.