Three years ago, we launched ABC Glofox Amplify as a way for our customers to nurture leads and automate member engagement. Since then, thousands of gyms and studios use Amplify to increase conversion rates, welcome new members, win back churned members, and more. It has become a highly valuable set of features for our users in growing their member base and improving their customer retention.
However, over those three years, we’ve seen the needs of fitness continue to evolve. Competition and increasing costs mean that retention, engagement, and advocacy are now more important than ever to running a successful gym or studio. At the same time, members have begun to expect nothing short of a consistent, personalised, and meaningful experience throughout their full lifecycle with your business.
The more we evaluated the future of fitness customer relationship management (CRM), the more we realized a new approach was needed – one that puts productivity first.
As a result, our ambition has grown beyond Amplify and toward a CRM of the future that will help you create stronger connections – between your staff, leads, and members. We believe more than ever that it simply doesn’t make sense for you to manage member acquisition, retention, and advocacy with separate software products.
Meet ABC XLerate – Amplify and more
ABC XLerate has all of the current functionality of Amplify but now encompasses all of the CRM capabilities we have been investing in. This includes more advanced lead management, task management, segmentation and more coming soon directly inside ABC Glofox. Together, ABC Glofox and XLerate form a comprehensive member management and customer relationship solution. We see ABC XLerate as the future standard for customer relationship management in the fitness industry.
Grow Productivity, Grow Your Business
ABC XLerate is designed to keep your entire team focused on what matters – customer engagement. Automate repetitive tasks and reminders to create more consistent customer experiences while tracking and measuring outcomes across your team.
Create Memorable Experiences
Today, fitness members expect a high touch and highly personalized experience from the very first interaction. If you can’t provide that, they’re sure to move on to a provider or trainer that can. With ABC XLerate, you can create personal interactions that are authentic to your brand across channels. From first point of contact to membership renewals and beyond, ABC XLerate is here to create a memorable and engaging experience.
With ABC XLerate, you can send SMS messages or push notifications and utilize our powerful email marketing suite to drive promotions and campaigns. It has the power to springboard your fitness business into the next level of sustainable scaling.
Work Your Way
Many fitness business owners spend tens of hours a week reaching out to clients and staff, managing all the minutiae of their business. With ABC XLerate, you can automate this almost entirely. Now, you can leverage pre-built messaging cadences or design workflows that match how you work today, with the ability to cascade them across thousands of locations. This can save you and your staff thousands of hours of admin time every year.
Availability
ABC XLerate is available automatically to those on our Elite plan or purchased as an add-on. If you already have Amplify, no action is required. If you did not have Amplify and would like to add ABC XLerate to your current plan, talk to your ABC Glofox representative today.
ABC XLerate is a key area of focus and investment for ABC Fitness in 2025 and beyond, so stay tuned for additional updates and more exciting functionality coming soon.
