In the city of Belfast, Cat Jemmy has created something special—a fitness studio designed for women, built on the principles of empowerment, community, and personal growth. Her journey, from a personal fitness transformation to running a successful fitness business, is a testament to her passion for helping women build strength, both physically and mentally. Using ABC Glofox as her fitness management platform, Cat has been able to streamline operations and focus on what really matters: supporting her clients. We recently spoke with Cat to learn more about her story and how she has built such a thriving fitness community.
The Vision: A Safe and Supportive Space for Women
Cat Jemmy’s fitness journey began, like many others, with personal challenges. After becoming a mother, she struggled to find the right support to achieve her fitness goals. However, her early experiences with personal trainers were less than ideal;
“I needed a coach. I needed someone to show me what to do… but I didn’t have a great experience with the PT. I had a different coach, still didn’t have a great experience, and so didn’t do anything for a while.”
That frustration turned into inspiration. She wanted to create a fitness space that was different—one that prioritized women’s mental and physical well-being without the pressure of appearance or judgment. As Cat explains;
“I wanted to create a safe, welcoming, encouraging, empowering space for women filled with positivity,”
Her studio has no mirrors, an intentional decision to help women focus on how they feel rather than how they look. “No mirrors, no judgment,” she says. “It doesn’t matter what you look like while you’re in here. You’re in here to train… I need you to feel that it feels correct rather than look to check if you’re doing it right.”
Building a Business on Connection
Cat’s studio offers a variety of fitness sessions, from strength training to high-energy sweat sessions and even hybrid athlete classes similar to HYROX. With a maximum class size of eight, the focus is on personalized coaching and building a supportive community.
“It’s important to me that my clients feel seen and heard. I’m there to coach them, not just physically, but to support their personal growth.”
For Cat, the key to success lies in connection—not just with her clients but also in how she runs her business. “I need that energy from people. That’s why I knew an online-only model wasn’t for me,” she explains. While other fitness professionals may gravitate toward virtual coaching, Cat thrives in her in-person studio environment, building relationships and fostering a sense of community among her clients.
A Fast Start, Powered by ABC Glofox
Cat officially opened her studio in April, after just a few months of preparation.
“In February, I decided to go for it, and then April opened. It’s been quite fast.”
The rapid pace of setting up her business could have been overwhelming, but ABC Glofox made it manageable.
“I needed a booking system that was easy for me and my clients to use,” Cat explains. After researching various platforms, she chose ABC Glofox for its client-friendly design, excellent customer service, and powerful features.
“When I spoke to Stuart from Glofox, he was just so genuine and liked the chat, and he was like, ‘There’s no pressure,’ and it didn’t seem salesy at all… The team have been brilliant since, so it was just a no-brainer for me.”
With ABC Glofox, Cat can manage bookings, track memberships, and communicate with her clients, all in one place. “My clients love how easy it is to use,” she says. “They can book classes with just a few taps, and I can send group messages to keep them engaged and motivated. It’s seamless.”
Creating Affordable Fitness with a Personal Touch
One of Cat’s core beliefs is that fitness should be accessible to everyone, regardless of income. “I’m not trying to become a millionaire,” she says. “I want to make a difference in the lives of the women who come through my door.” Her pricing reflects that ethos, offering affordable membership options without compromising on quality.
Cat explained that for her, it’s all about providing a safe and welcoming space that allows her to help her clients grow and develop both physically and mentally. Cat also encourages clients to bring friends to try out classes, fostering a welcoming and inclusive environment that keeps her community growing.
The Future: Expanding the Vision
Looking ahead, Cat is tentative about big plans, but is enjoying the success her business is already seeing. While she’s not in a rush to expand to a larger space, she’s excited about the prospect of helping more women discover the benefits of strength training and community fitness. “People have already told me I’ll need to expand,” she laughs. But for now, she’s focused on growing her current studio at a steady pace, ensuring that every woman who walks through her door feels supported and empowered.
Cat’s mission goes beyond just running a business—she’s passionate about making fitness accessible to women from all walks of life. She’s even working on a potential partnership with a local charity to offer free training sessions as a way to empower women and increase their self esteem. “I believe in the power of fitness to transform lives, both physically and mentally,” she says. “And I want to give that opportunity to women who might not be able to afford it otherwise.”
ABC Glofox: The Backbone of Cat’s Business
ABC Glofox has played a pivotal role in Cat’s success by streamlining the day-to-day operations of her studio, allowing her to focus on her clients. From seamless booking to automated payments, the platform has become an indispensable part of her business.
“The automatic payments are a dream,” Cat says. “I’m not running around sending invoices or chasing payments. It’s all taken care of.” The system also allows her to keep track of class attendance in real-time and send quick updates to her clients when needed, all from her phone.
For a business owner who values personal connections, ABC Glofox offers the perfect balance of automation and human touch. “I can still give my clients the attention they need while managing everything efficiently in the background,” Cat explains.
A Bright Future with ABC Glofox
Cat Jemmy’s journey is one of passion, resilience, and community. Her studio has quickly become a haven for women seeking a supportive, empowering space to work on their fitness goals. With ABC Glofox powering the behind-the-scenes operations, Cat is free to focus on what she does best: coaching, connecting, and creating a positive impact in her community.
As Cat’s business continues to grow, ABC Glofox will be there every step of the way, helping her manage her studio efficiently and effectively.
“ABC Glofox has allowed me to focus on what really matters—my clients and the community we’ve built together.”
Want to learn more about how ABC Glofox can empower your fitness business?
