How to Boost Revenue and Retention With Semi-Private PT Sessions 

As a fitness business owner, you’re always looking for ways to offer more value to your clients while boosting your bottom line. Personal training sessions are an exceptional way of building a positive relationship and clear progress with your clients, but it’s often not as financially viable as group classes. Choosing how to separate your time between the two is always a challenge, but many people don’t realize there’s a third option: semi-private PT sessions. 

What is a semi-private PT session?  

Essentially, it’s the same as a personal training session, but the client is sharing the time with other clients, friends, or teammates. A good example would be if there’s a local sports team whose season is starting up and you have numerous team members looking to get back into shape. Instead of having these teammates come to you one by one, you can offer a collective group training experience for them all. 

This can be a game changing approach that not only opens new revenue streams but also strengthens community bonds and client engagement. Let’s dive through the best ways to utilize your semi-private PT sessions. 

1. The Power of Personalization 

In the fitness world, you have to provide diverse training options to different groups, experience levels, and demographics. Some clients prefer the intensity and individualized focus of one-on-one sessions, while others thrive in the energy of large group classes. The semi-private PT feature fills the middle ground by creating small group experiences, letting clients enjoy personalized training while sharing the energy of a group. 

This hybrid model allows you to cater to a broader range of clients, meeting the needs of individuals who may be intimidated by larger classes but still want the benefits of training with friends or teammates. With multi-member bookings, your clients get a high touch, engaging experience, while you gain more members and a boost in revenue. 

Struggling with building a fitness community?  

2. Increase Revenue and Reduce Lost Business

Simply put, a multi-member session can generate more revenue than a traditional one-on-one booking. More clients equals more money; it’s as straightforward as that. 

Semi-private PT sessions can also save money for your clients. For example, if you know that you have several clients with similar goals and schedules, you can offer them semi-private sessions at a discount on their usual price. They save money, and you gain more revenue by including more people in one session: it’s a win-win for everyone.  

Additionally, semi-private PT sessions also mean a significantly lower chance of you wasting time on cancellations. Even if one client doesn’t show, you’ll still have other members to rely on for your session (and revenue). 

3. Building a Community Through Group Training 

Community is one of the core reasons why people join fitness groups, and it’s vital that you foster this community feeling whenever you can. When your clients train with others, they’re going to quickly feel more included in a collective fitness journey instead of feeling like they’re struggling alone. This can be huge for retention, progress, and even just the levels of enjoyment your members experience in their sessions. 

When clients feel part of a team, they’re more likely to stay committed to their fitness journeys (and to your business). As a fitness business, it’s vital that you give your members a sense of belonging; and semi-private PT sessions are one of the best ways of achieving this.  

Finally, semi-private PT sessions are an excellent way of introducing new members or clients to your business. If a member has a friend, coworker, or teammate that they think could benefit from your experience, these sessions are a great way of welcoming them into the community.  

Engaging Your Community With ABC Glofox 

ABC Glofox is a fitness business management software that helps you to manage every aspect of your day-to-day and long-term tasks. ABC Glofox has everything from member payments and class scheduling to a branded app and web portal, giving members a seamless experience in signing up and staying engaged with your fitness business.  

With our semi-private PT session feature, you can create a more engaging, scalable, and community-focused experience for your members. Along with it being a great way to allow your members to invite friends and peers to enjoy your business, it’s also an exceptional way to learn how to scale up your business from private sessions to large group training experiences.  

Want to learn more about how ABC Glofox can boost your fitness business?