Did you know 70% of online shopping carts are abandoned before a purchase is completed? Most fitness operators aren’t doing anything to recover membership sales from these abandoned carts – allowing leads that display a high level of purchasing intent to simply forget about your studio, or even worse, buy a membership from a competitor.
That’s why we’ve built a new Cart Abandonment workflow for our customer engagement add-on, Amplify.
Amplify workflows automate multi-channel messages to your leads and clients based on where they are in their journey. Existing Amplify workflows include engaging new leads, retaining expiring clients, boosting studio attendance based on monthly visits, and more.
Now, with Cart Abandonment, you can increase sales by automatically re-engaging leads that abandon their shopping carts on your website.
The best part is that once the workflow is set up, it doesn’t require any ongoing work from your staff, making the revenue you generate with Cart Abandonment about as close to free money as your studio can get.
What does the Cart Abandonment workflow include?
With Amplify’s Cart Abandonment workflow:
- Leads are automatically emailed 6 hours, 1 day, and 7 days after their cart is abandoned.
- Each email is fully customizable to your brand, unique differentiators and messaging.
- The workflow is automatically stopped once a purchase is made.
Emails sent from Amplify also create a two-way communication channel between you and your leads and clients. Want to find out why carts are being abandoned? You can use the Cart Abandonment workflow to ask what prevented the lead from completing their purchase and automatically notify your staff when they reply.
How do I start using the Cart Abandonment workflow in ABC Glofox?
If you’re already using Amplify, learn how to set up your Cart Abandonment workflow in our Knowledge Base. If you’re using ABC Glofox but haven’t started using Amplify yet, following the same steps will automatically start a free trial of Amplify.
If you aren’t using ABC Glofox and would like to learn more about how we can help you grow your revenue and streamline your business, click below: