The ABC Glofox 2024 Innovations Report 

No matter what part of the world you’re in or what you’ve been up to, 2024 has been quite the year. If you’re in the fitness industry like us, you’ve probably noticed the astounding growth in popularity of all things health and wellness. Now more than ever, people are turning to fitness to give them that sense of community, progress, and belonging that everyone needs to thrive.  

For 2024, we knew that providing that sense of community and engagement while improving the experience and insights of our platform was paramount for our customers like you. Below, we’re going to go through our top updates and improvements, showing just how hard we’ve worked to give you a better, faster, and more innovative platform that helps you create that sense of belonging in your business.  

Let’s get into it.  

Our Top Member App Innovations 

Sweat Story 

Sweat Story is one of our most loved innovations of this year. This feature is designed to provide members with a detailed and personalized recap of their fitness achievements over the past three months in our Member app. This enhances member engagement and motivation by offering a visually appealing and insightful summary of their progress, creating a deeper connection with their fitness journey. Clients can add their own branding and custom achievements to their app. For the end of 2024, we’ve included a final quarter sweat story roundup for members to enjoy, which is sure to give them a great sense of progress and accomplishment.  

You can learn more about our Sweat Story feature below 

Mandatory E-Agreements 

Compliance and member safety are vitally important in running a fitness business, and our e-agreements feature helps improve both. With our latest improvements to our e-agreements feature, our customers can now restrict member access to the club, restrict the ability to book a class or both with an immediate call to action if waivers have not been completed. This can all even be automated, saving you and your staff hours of time in hunting down absent-minded members. Additionally, it gives clients a centralized hub containing all their documentation, a huge benefit when it comes to accountability and compliance.  

We’ve also released a new feature offering better pairing between children and parent accounts. This ensures that our customers can provide a streamlined method for parents to sign off on agreements for their children. This can also be easily accessed by our customers for future reference and documentation.   

You can learn more about our e-agreements features below 

Our Top Reporting and Analytics Innovations 

Reporting and Analytics are two major solutions that our customers use to keep themselves informed and aligned on their business performance. With ABC Glofox, you can analyze key metrics like revenue, members, visit rates, sales performance, and staff activity. This is a vital part of our platform and one which we have improved immensely throughout 2024. 

AI Churn Predictor 

This key update allows our customers to use AI to predict when members are at the highest risk of cancelling their memberships. This was a key update as it allowed users to solve churn problems before they lost members with an intuitive, accessible workflow.  

You can learn more about our AI Churn Predictor below 

Lead Conversion Reports

In Q3, we released the first version of our rebuilt Lead conversion funnel. This release adds a new tab to the lead conversion report called Conversion Performance. This is a report that allows customers to see conversions for different statuses regardless of when the lead was created.  

To build a best-in-class CRM product, we know our customers need a complete picture for lead conversion performance. This report allows operators to view conversion data in the time frame the status changes have happened.  

This can be seen as a perfect pulse-check feature for clients, allowing them to clearly see what campaigns and sales techniques are working and how to expand their business opportunities.  

You can learn more about this report below.  

Total Visits 

This is a vital feature we launched to help our customers better understand their members and their behavior. The Total Visits feature allows you to see your most engaged and loyal customers while also getting an insight into those who may have reduced or changed their visiting behavior. You can even see when a member’s last visit was and whether it was a home visit or a roaming visit (if you have more than one location).  

You can learn more about the Visits feature below.  

Our Top CRM Innovations 

We’ve dedicated a lot of time in 2024 to improving ABC Glofox’s CRM functionality, minimizing our customer’s reliance on third-party tools and helping to boost their conversion and retention rates.  

Today, our CRM is the powerhouse that allows our customers to create engaging and informative sales funnels and member management workflows with “set-and-forget” automations. This feature has helped thousands of our customers to engage and inform leads and members while also saving hours of time every week in outreach and staff management. This year, we’ve made this feature even better with some significant updates.  

Tasks 

Our tasks management tool takes your business management capabilities to the next level. Now, you and all your staff have a clear to-do list to work from, giving you and your team full visibility on what needs to be done and by who.  

Simplified Task Management: Now, you can create tasks with ease and set due dates to stay on top of your lead and client management. ‘Tasks’ is your go-to tool for organizing and monitoring your daily operations, ensuring nothing falls through the cracks. 

Automated Tasks: You can also add tasks as steps to CRM workflows so that tasks are automatically created throughout the sales and membership lifecycle. Automatically create a task for a phone-call follow-up, remind staff when it is a member’s birthday, and more. 

Boost Staff Accountability: With the ability to manually or automatically create and track tasks, you can maintain team accountability. Ensure that every task is completed on time, fostering a culture of responsibility and efficiency within your staff. 

Measurable Success: Seamlessly monitor, measure, and track location-specific task activity all in one place. This allows you to reduce the time spent manually evaluating staff performance and better understand the rate of task completion and what tasks are still open. 

Advanced Tasks Insights: our dashboard provides you with data relating to overall and staff task activity for a customizable period. This allows owners and staff to streamline tasks and enhances team productivity and Insights.  

You can learn more about our tasks feature below.   

Email Improvements and Updates

Drag-And-Drop Email Editor: The look and user experience of your emails can be a vital element in converting leads and boosting your brand awareness. This release vastly improves the visual customization capabilities for the email editor, including innovative content blocks that you can personalize to suit your business and offerings. To make life even easier, we’ve also added the ability to save templates with your own brand and style, as well as including a number of preset templates to get you started.  

You can learn more about our editor below.  

Email Reporting for One-Off Emails: If you want to thrive as a business, understanding the success (or failure) of your email campaigns is vitally important. With the email reporting feature, you can analyze key data points such as open rates, delivery status, and click-through rates.  

You can discover more about our email reporting below.  

New Audiences for One-Off Email: Understanding your members and creating custom experiences for different audience groups is an exceptional way of offering a more engaging and informative member experience. With our audiences feature, you can separate members and leads into groups, allowing you to send promotions, facilities announcements, and newsletters to more specific groups. For example, if you were offering a unique promo to members who had attended your studio in the past month, this feature will allow you to send a one-off email to that unique audience.  

You can learn more about our audience feature below.  

Cart Abandonment Workflow: Up to 70% of potential customers will make it to the final checkout page and then, for one reason or another, will get distracted or move on to something else. This abandoned cart workflow allows you to create an automated outreach campaign to encourage members or leads to finish their membership purchases.  

For example, if you had a lead make it to the checkout page of your website and then abandon their membership purchase, you can send them a series of emails offering helpful advice, a promo code, or a personalized message to help convert them.  

You can learn more about our Cart Abandonment workflow below.  

Our Top Operator Experience Innovations 

Cancellation Reasons  

We have introduced a new feature allowing admins and gym staff to add a cancellation reason during the scheduling a cancellation flow for restricted memberships. This allows our customers to: 

• Improve Member Retention: Capturing cancellation reasons will enable targeted improvements, boosting member retention. 
• Improve customer experience: The collected data will inform actions such as additional staff training and optimized class schedules, ultimately enhancing the customer experience. 
• Reduce Manual Data Capture: Eliminates the need to manually capture this data on a spreadsheet, minimizing errors and ensuring accurate data. 

In Q3, we improved on this feature by adding more advanced analytics and insights in the cancellations reasons tab. Now, you can drill down to each member, finding out specific reasons for cancellations. You can also now better analyse trends and patterns in cancellations within the ABC Glofox dashboard. 

You can read more about our cancellations reasons feature through the link below. 

Restricted Membership Innovations 

This was a major area of improvement and innovation for us this year. We know how valuable restricted membership features can be for our customers, so we implemented some significant new capabilities: 

• Scheduled Cancellations: For restricted memberships, Admins and Receptionists can now schedule a cancellation for a Restricted Membership. This is a major time-saving measure for our customers, allowing them to plan ahead and schedule cancellations, as well as offering a window of opportunity to try and win back customers scheduled to cancel.  
• Consecutive Memberships: Users will now be able to add a Restricted Membership as a Consecutive Membership. This will unlock a studio’s ability to upgrade and downgrade memberships with ease,  increasing member retention by securing membership sales at any point in a members journey.  
• Recurring Bookings: This feature allows for bookings to be made for an unlimited amount of time in the future. However, if the membership has an end date, the bookings will run up until the end date of the membership. This is a great way to remind or encourage restricted members to renew or upgrade their memberships.  

You can learn more about all our restricted membership capabilities below.

Max Booking Limits 

We’ve all had clients or members who may get a little overambitious with their booking schedules, leaving other members stuck on the waiting list time after time. To improve this, we’ve introduced a new class booking setting. This setting restricts the total number of upcoming bookings a client can hold at any given time, regardless of the time frame. 

Key Benefits: 

• Improved access for all clients: By preventing a few power users from booking all available spots, this setting ensures fair access to classes for all clients. 
• Enhanced member retention: By offering more equitable booking opportunities, studios reduce client churn and keep members engaged and satisfied. 

Semi-Private PT Sessions 

The new Semi-Private Personal Training feature allows our customers to offer group personal training sessions with a limited number of participants. Our customers requested this feature to bridge the gap between one-on-one personal training and larger group classes, providing a more personalized experience while maintaining the benefits of group dynamics. By adding this feature we allowed customers to create additional revenue streams and provide greater flexibility to position their services as they wish. 

You can learn more about our semi-private PT feature below. 

Our Top Payments Innovations 

Making sure your payments are on-time and automated is a major element of success in running a fitness business. ABC Glofox makes this simple, and it has since the beginning. With our 99.9% uptime and payment integrations, our platform makes it simple for you to collect, streamline, and increase your payments and sales opportunities. 

In 2024, we’ve added a number of new improvements to make your and your members’ payment experience the best in the industry.  

Promo Codes  

Promo codes and discounts are one of the most tried and true methods of converting and retaining members. With the ABC Glofox platform, we’ve introduced an update to our promo code feature that allows you to offer discounts for specific membership types and limited-time offers to your members and leads. For our multi-location clients – these promo codes can also be created in bulk making it easier than ever to streamline offers across locations.  

Additionally, you can offer targeted promo codes to specific audiences using our CRM. Whether it’s a special back Friday offer, annual pass promo, discount to an at-risk member, or a lead that’s on the fence, this capability gives you a huge boost in conversion power (which you can entirely automate). 

You can learn more about our promo codes feature below.  

Enterprise Royalties 

For enterprise and franchise customers, it’s vital that their franchisees are able to pay royalties in a fast, reliable fashion. With our royalties capability, franchisors can now collect royalties directly from charges and payments, giving them a faster, automated payment experience.  

Amazon Payment Processing in MENA Region  

We now provide fully integrated payment processing with ABC Glofox and Amazon Payment Services in the Middle East.  This gives our Middle East customers improved efficiency, international reach, and reliable security when it comes to their online payments.  

You can learn more about all of our payments capabilities below.  

2025 and Beyond 

As part of ABC Fitness, ABC Glofox is a proud member of the world’s leading fitness management software group. We help businesses worldwide to create more engaging, community-focused fitness experiences that allow people to live more sociable and healthier lives. Moving into 2025, we will continue to focus on making fitness a more accessible and health-focused experience for all our customers and their users.  

Not an ABC Glofox user yet?  

2025 could be your year.